By: Curt Williams, Founder & Executive Director It is like the 800-pound gorilla in the room, and he shows up each week at church and no one wants to notice. Everyone looks the other way. [...]
There are all kinds of manipulative lingo that fundraising experts recommend we use to motivate you to give. So far, you have never read any of this on anything we have ever produced. It is likely that we find it more distasteful than you do, but occasionally something comes along that needs absolutely no sales pitch.
The words, “Getting back to normal,” have all-of-a-sudden become much more common. There is a good chance that you have uttered these words in the last few weeks. I know that I have. As we contemplate what these words mean, I would like to proffer some questions.